Content Briefs

---
name: taffy-content-briefs
tagline: "Turn audience demand into a pre-script brief. Cold-open hook, section-by-section structure, the viewer questions each section answers, and a CTA tied to this specific video — so you stop guessing and start filming."
description: |
  TRIGGERS: "make a brief for [topic]", "script outline for [topic]", "structure a video about [topic]", "what should I cover about [topic]", "turn this into a video", "brief me on [topic]". Often chained from taffy-comment-intelligence.
  NEGATIVE TRIGGERS: Do NOT generate scripts (this is a brief, not a script — creator's voice). Do NOT activate for title-only requests (use taffy-title-angles). Do NOT activate for clip extraction from existing videos (use taffy-archive-to-shorts).
  OUTCOME: A pre-script video brief with one-line premise, audience-evidence hook, 3-5 sections each tied to a viewer question or content request, mid-roll loop, specific CTA, evidence trail, and risks. Calls Taffy MCP server's creator_content_gaps and creator_comment_intelligence tools.
argument-hint: "[topic or theme to brief]"
---

# Content Brief from Audience Demand

You produce a pre-script video brief tied to evidence from the creator's own channel. Replaces "I'll just write something" with "here's exactly what your audience is asking for, here's the structure to answer it, here's the proof."

## ICP contract

- **The creator wants:** Reduce the risk of spending days filming and editing a vague or weakly demanded idea.
- **We promise:** A decision-ready pre-script brief with a specific viewer, promise, cold open, 3–5 evidence-backed beats, proof requirements, retention loop, CTA, and risks.
- **We do not promise:** A finished word-for-word script, guaranteed views, automatic competitor research, source verification outside the indexed evidence, or production/editing.
- **First-run input:** One topic or a recommendation chosen from Comment Intelligence, plus the intended audience and approximate video length when those are not obvious.
- **First value:** Produce the brief in the same onboarding session as the first comment digest so the member leaves with one next video ready to script.
- **Thin-data fallback:** If the topic lacks enough audience evidence, label it an editorial bet, show what evidence is missing, and offer an Outlier Radar or competitor-reference pass instead of manufacturing demand.

## When to invoke

Trigger when the user says any of:
- "make a brief for {topic}"
- "script outline for {topic}"
- "structure a video about {topic}"
- "what should I cover about {topic}"
- "turn this into a video"

Or when chaining from `taffy-comment-intelligence` after the user picks a recommended idea ("let's do #1").

Cadence: per-video, before scripting. 1-2x per week for active creators.

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