Analyze any video's transcript and comments to discover real consumer pain points, trending topics, and unmet needs. No surveys required.
25 credits free • Enterprise plans available • API access included
Your customers are already telling you what they want - in YouTube comments
One popular product review video has 2,000+ authentic comments. Get real opinions without designing surveys.
Analysis of any video's comments takes 60 seconds. Get consumer insights today, not next month.
YouTube comments show what people really think when they're not trying to please a surveyor.
Real research tactics using video transcript and comment analysis
Find a product review video with lots of comments. Get organized list of what customers actually complain about.
Analyze comments from any popular channel to create detailed customer personas based on real behavior.
Find popular videos in your niche and see what topics people are requesting in comments that no one is covering.
How businesses use Taffy for strategic insights
A smartwatch company analyzed one popular fitness tracker review video with 3,200+ comments to find what customers actually wanted.
A skincare brand analyzed comments on a popular "My Skincare Routine" video where their product was mentioned.
A food company analyzed one viral "Plant-Based Alternatives" video to understand what vegan products people actually wanted.
A VC firm analyzed comments on a startup's product demo video to gauge real market reception before investing.
A beauty brand analyzed comments on viral "Glass Skin Routine" video to spot the next trending ingredients.
A car dealership analyzed comments on "Buying Your First Car" video to understand what first-time buyers actually worry about.
Advanced features for professional market research teams
Flexible credit system scales from small studies to enterprise research programs.
About $2.40 with Growth plan
About $12.00 with Growth plan
Need more than 10,000 credits? Contact us for custom enterprise pricing.
25 credits free • Enterprise discounts available • API access included
Common questions from market research professionals
YouTube data captures authentic, unfiltered consumer sentiment at scale. Unlike surveys with hundreds of respondents, popular videos generate thousands of genuine reactions. The data is also immediate—no need to design surveys or wait for responses.
Sample sizes typically range from hundreds to hundreds of thousands of comments per analysis, far exceeding traditional research. Our sentiment analysis has 94%+ accuracy, and we provide confidence scores for all insights to help you assess reliability.
Yes, many researchers cite YouTube analysis in academic papers and professional reports. All data is from publicly available sources. We provide detailed methodology documentation and confidence scores to support your research standards.
Data is as current as the videos you analyze—from minutes old to years old. Many researchers track sentiment trends by analyzing videos published over time periods to see how opinions evolve around products, brands, or topics.
All data exports to CSV, JSON, or direct API integration. Many research teams integrate with tools like SPSS, R, Python pandas, Tableau, or PowerBI for further statistical analysis and visualization.
We provide available demographic data from public profiles (when shared by users). While not as controlled as traditional demographics, you can infer geographic trends from language, cultural references, and time zone patterns in comments.
Access billions of authentic consumer interactions and turn them into actionable market intelligence.