YouTube is the world's largest database of customer pain points. Taffy lets you search, filter, and extract high-intent leads from your competitors' comment sections.
Used by Founders, Growth Marketers, and Product Teams • 25 credits free • API access included
Here's what's really happening
Your customers are polite. They won't tell you what they really hate. But on YouTube? They are brutally honest.
Right now, a potential customer is commenting on a review video: "I hate [Competitor] because it's too expensive and crashes." You should be replying to them. But you can't find them.
Hiring an agency to do a sentiment audit costs $2,000 and takes 3 weeks. You need answers today, not next month.
We realized that YouTube isn't just for entertainment. It's a search engine where people ask for help.
When someone types "How do I export CSV from [Competitor]?" in a comment section, that is Buying Intent.
Taffy turns unstructured video noise into a structured, queryable database of leads and feature requests.
Real research tactics using video transcript and comment analysis
Load your top 3 competitors' channels. Search for keywords like "Alternative," "Expensive," "Cancel," or "Bug."
Thinking of building a new integration? Search your niche for that keyword.
What are people really saying about your brand on 3rd party review channels?
Real research tactics using video transcript and comment analysis
Find a product review video with lots of comments. Get organized list of what customers actually complain about.
Analyze comments from any popular channel to create detailed customer personas based on real behavior.
Find popular videos in your niche and see what topics people are requesting in comments that no one is covering.
How businesses use Taffy for strategic insights
A smartwatch company analyzed one popular fitness tracker review video with 3,200+ comments to find what customers actually wanted.
A skincare brand analyzed comments on a popular "My Skincare Routine" video where their product was mentioned.
A food company analyzed one viral "Plant-Based Alternatives" video to understand what vegan products people actually wanted.
A VC firm analyzed comments on a startup's product demo video to gauge real market reception before investing.
A beauty brand analyzed comments on viral "Glass Skin Routine" video to spot the next trending ingredients.
A car dealership analyzed comments on "Buying Your First Car" video to understand what first-time buyers actually worry about.
Everything you need to extract market intelligence
Track up to 20 competitors simultaneously. No more manual checking.
One-click export of user handles and comments to feed your cold outreach team.
Coming soon
Our AI groups thousands of comments into "Pain Buckets" (e.g., Pricing Issues, UI Bugs, Missing Features).
Common questions from market research professionals
Yes. We use the official YouTube Data API. We analyze public comments that are already visible to the world; we just make them searchable.
Yes. On the Growth ($49) plan, you can export full analysis data for your sales team or CRM. CSV export coming soon.
Yes, many researchers cite YouTube analysis in academic papers and professional reports. All data is from publicly available sources. We provide detailed methodology documentation and confidence scores to support your research standards.
Data is as current as the videos you analyze—from minutes old to years old. Many researchers track sentiment trends by analyzing videos published over time periods to see how opinions evolve around products, brands, or topics.
All data exports to CSV, JSON, or direct API integration. Many research teams integrate with tools like SPSS, R, Python pandas, Tableau, or PowerBI for further statistical analysis and visualization.
We provide available demographic data from public profiles (when shared by users). While not as controlled as traditional demographics, you can infer geographic trends from language, cultural references, and time zone patterns in comments.
Real results from real teams
"We were about to build a mobile app. TaffySearch showed us that users on our competitor's channel were actually begging for a Desktop App, not mobile. Saved us 6 months of dev time."
"I searched for 'too complicated' on a major CRM's channel. Found 100+ leads. We reached out and closed 4 deals in week one. The ROI is infinite."
Hear them say it.